The Ultimate Guide for Danish Bricks

Dematerialization - more with less

Dematerialization is one of the most important topics for product development at LOHAS Australia. The first step has already been taken with LESS – the world's first soft-laid brick with three holes in the middle, which reduces material consumption by 10%.

LOHAS Australia is working with our suppliers to achieve completely CO2 neutral production by 2050, and our product development is well underway to deliver a plan towards the goal. Dematerialisation means we will develop completely new types of bricks which will significantly lower material consumption and can simultaneously meet all the technical requirements and design wishes of architects and builders.

Dematerialization allows for the removal of material from the individual brick, so that we reduce the need for raw materials, the need for firing and the need for drying. We will reduce the transport load and make the bricks easier to handle on the construction site for the benefit of the working environment.


The commitment to dematerialization has already spawned a completely new product family in the form of LESS, which is the world's first soft-polished brick with three holes in the middle. It can be produced in a wide range of colours, firings and textures just like our traditional soft-laid bricks, and it can also be used for the same joints and constructions. But raw material consumption is reduced by 10% due to the three central holes.

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